Essay about Manipulative Advertising - 874 Words

Manipulative Advertising According to Tom L. Beauchamp, manipulative advertising â€Å"limits free and informed action† (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. â€Å"Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice† (479). One example is â€Å"phony discounting where retailers present fake percentage markdown from suggested retail prices that are imaginary or artificially inflated† (472). The customers are mislead into thinking they are actually receiving a bargain. nbsp;nbsp;nbsp;nbsp;nbsp;Use advertisements to manipulate people is sinister because â€Å"normal† people’s freedom to†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;It is understood that the more profitable a business is the longer they will be in business. It is a shame that most business use advertisements to falsely lure customers to their products or to their businesses in order for them to purchase their product and, or service. Although some companies give their customers a warranty, others do not and the companies do not have to replace the product every time something goes wrong with it if it is stated in the agreement. nbsp;nbsp;nbsp;nbsp;nbsp;Manipulative advertising can have very detrimental affects. Such ways that this type of advertising can be detrimental is by labeling and or misusing words such as cholesterol free, fat free, fresh and low sugar. The health risks that people can put themselves in by using falsely advertised labels can be fatal. Today, in the food industry there are hundreds of thousands of competitors. To remain competitive, companies realize that their are increasing number of illnesses and deaths due to poor eating habits. The food companies try to target these people that are â€Å"watching their diet† (usually a large percentage of the population) and tries to attract them with words such as fat free and sugar free. With stricter regulations being passed by the Food amp; Drug Administration (FDA), companies have to be more careful in what they put in their foods (chemicals, additives, ingredients) and how they label them. A companyShow MoreRelatedTaking a Look at Manipulative Advertising773 Words   |  3 Pages​The meaning of advertising is the act or practice of calling public attention to ones product, service, need, etc(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. 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It is a medium chosen by business sphere in order to introduce their products or services to the public. For instance, poster, radio advertisement, television advertisement, notices, and other paid advertisement are designed to attract the consumers. Advertisement more concern on images and graphics instead of words. While, advertising is defined as non personal communication of information usually paid for attract the buyers. Advertising is essentially a form of