Jaguar Land Rover Essay

Jaguar and disgrace Rover are two of the worlds most iconic luxury brands. E precise day theyre reaching more customers, and their network of well over 2,000 dealerships continues to turn out around the world. As their global marketplace extends further, they need to provide more customers than ever before with an unrivaled experience. Their spendthrift paced environment is one where you can swim free in a pool good of sharks. Youll be instrumental in protecting their heritage and unique brand values, but also make sure that their brands continue to grow, develop and seize attention worldwide. The Jaguar Cars and Land Rover businesses were foremost linked under a single entity by get over Motor Company in 2002. In 2006 Ford purchased the Rover brand name and logos from BMW for around 6 million. This reunited the Rover and Land Rover brands for the first time since the Rover group was broken up by BMW in 2000Their advertisement skills are very top notch. They show their vehic le in a tough environment to show the pure dexterity of the vehicle and show that it is capable of any task. They make the Jaguar Land Rover seem fast and dynamic with certain shots to persuade the viewer to buy such a beautiful vehicle. Jaguar Land rover is owned by Dr Ralf Speth. He is the chief director of the company.Sales In the year finish 31 March 2011, Jaguar Land Rover sold a total of 240,905 units, of which 189,087 were Land Rovers and 51,818 were Jaguars. In that period 24.1% of sales were in the United Kingdom, 22% in Europe (excluding the United Kingdom and Russia), 20.9% in North America, 12% in China, 4.9% in Russia and 15.9% in the rest of the world.In the year ended 31 March 2012, Jaguar Land Rover sold a total of 305,859 units, of which 251,632 were Land Rovers and 54,227 were Jaguar In that period 22% of sales were in Europe (excluding the United Kingdom and Russia), 19.6% in the United Kingdom, 19.0% in North America, 16.7% in China, 4.2% in Asia Pacific (exclu ding China) and 19.0% in the rest of theworld